Link Bait

Content created for the purpose of generating links to the page containing the content.

Link bait can take many forms:

  • informational graphics
  • content tied to major event or news item
  • content with a unique or controversial viewpoint
  • lists
  • “how to” articles
  • and more

Generally speaking, link bait is as Google’s Matt Cutts has said content, “interesting enough to catch people’s attention.”

Link Bait Cartoon

Link bait can come in many forms (including a cartoon)