As a small business owner, you know that today the rules of the marketplace are constantly changing. And nowhere are they changing faster than online. Between Google updates, mobile technology, social media and whatever tomorrow brings, the importance of Search Engine Optimization and online marketing (generally lumped together as SEO) has never been greater.
The High Cost of Traditional SEO Providers
Unfortunately the cost for high-quality, dedicated SEO services has priced most small businesses out of the market. Today, legitimate SEO contractors and agencies frequently have monthly minimums of anywhere from $5,000 to $20,000 and that’s assuming you find one that isn’t already booked solid.
The Dangers of Fly-by-Night SEO
On the other end of the spectrum, you have sleazy, fly-by-night companies that promise number one rankings for as little as $29.99. What they really provide (if anything) is a series of automated tasks such as submitting your site to hundreds of search engines and directories or building thousands of low-quality links in a matter of minutes. Unfortunately, these tactics often do more harm than good and can ruin your search traffic for years!
You don’t want to be taken advantage of by a scam artist or damage your online reputation using a cut-rate company but you also can’t afford to shell out six figures a year.
And you’re not alone, I can’t tell you how often I have set across the table from small business owners who were absolutely sold on the need for SEO to remain competitive but simply couldn’t afford even my lowest rates.
All too often, the same business owners come back later asking for advice after they’ve been burned by one of the low-priced service providers they learned about through an unsolicited email or cold call.
Those alleged SEO providers almost always use outdated SEO tactics like reciprocal linking and keyword stuffing that, in some cases, have even caused business sites to be banned from Google listing completely!
On the other hand, for most small businesses, the return on investment from dumping tens of thousands of dollars into SEO can’t be justified when the money could be used for new employees, expansion or other pressing needs.
Stated simply, small businesses are poorly served by the current state of the SEO industry and that’s why I started SEOcoaches.
The SEOcoaches Solution
Over the last several months our team has been developing a structure that allows SEOcoaches to provide personalized and highly effective SEO consulting at an affordable price.
This isn’t a software-based reporting service that spits out automated reports and cookie-cutter advice.
We know your business is unique, with it’s own set of strengths and weaknesses. It needs a unique SEO strategy and, at SEOcoaches, we believe in providing a personalized SEO strategy tailored to match your specific needs.
Client Dashboard: With SEOcoaches you gain 24/7 access to our client dashboard, which:
- Tracks your progress.
- Measures traffic to your website.
- Highlights which marketing efforts are succeeding.
- Helps research the SEO efforts of your competitors!
Coaching Calls: Most importantly, you also receive personal coaching calls (weekly or twice monthly depending upon your plan) to:
- Review and evaluate your existing marketing efforts.
- Adapt your game plan for the coming weeks.
- Answer your questions and address any problems you might have.
After each call you receive a copy of our detailed notes highlighting the most important topics covered as well as a recording of the call so you can review it again as needed.
A Personal Trainer for Your Website and Online Marketing.
Remember, as in sports (and business), there’s no magic bullet for success in SEO and online marketing. Products that promise instant results with little effort are ineffective and often dangerous.
At SEOcoaches we tailor our SEO training and solutions to your specific goals and kick your butt just enough to make sure you stick with the program and achieve long-term success.
When you’re done with our program, you’ll be able to tackle future SEO tasks on your own or be able to afford the investment in the high-priced consultants or agencies that were previously out of reach! And, if you do, you’ll have the confidence to choose an agency that fully meets your needs and the knowledge to work with them effectively and hold them accountable.