Text or an image on a web page that, when clicked on, takes the user to a specific resource, generally another web page.
In HTML a link is created using the anchor or A tag with an href attribute specifying the targeted resource such as:
<a href="http://seocoaches.com">SEO for everyone</a>
The above link will appear as SEO for everyone on the page. In this example the target of the link is the page https://www.seocoaches.com and the anchor or link text is “SEO for everyone”.