SEO practices that rely upon changes made to your website. These are the simplest to implement since you have complete control over the content and structure of your site. Good on-site SEO practices are a necessary foundation for SEO but will have limited impact without additional off-site efforts.
Examples of on-site SEO include:
- Use of a site map.
- Creation of targetted content.
- Following best practices for file naming, title selection and use of heading tags.
See also: Offsite SEO